How Lawyers Can Turn Client Reviews Into a Powerful Marketing Tool
Client reviews aren’t just a formality — they’re a vital part of your legal practice’s marketing strategy. Learn how to gather, manage, and leverage reviews to attract more clients and build trust.
Introduction
In today’s digital-first world, client reviews are often the first impression potential clients have of your legal practice. For lawyers, building credibility is everything. A single review can tilt the scales in your favor — or against it. In this guide, we break down actionable steps to help lawyers harness the full potential of client reviews.
Why Reviews Matter
Over 90% of people read reviews before contacting a service professional — and legal services are no exception. A steady stream of positive reviews can:
- Build immediate trust with prospects
- Improve your visibility on platforms like Yelp, Avvo, and legal directories
- Boost local SEO rankings
Step 1: Make It Easy for Clients to Leave Reviews
Lawyers often struggle with getting clients to write reviews. The key is to reduce friction. Send a follow-up email after closing a case with direct links to where you want them to leave feedback — whether that’s Google, Avvo, or your website.
Use simple language like:
"It was a pleasure working with you. If you found our services helpful, would you mind sharing a quick review? It helps others make informed decisions."
Step 2: Identify the Right Review Platforms
Not all platforms are equal. Focus on those that clients use and trust:
- Google – A must for local visibility
- Avvo – Lawyer-specific, with high authority
- Yelp – Still important for local searches
- Facebook – Helps with social validation
- Your Website – Controlled and brand-safe
Step 3: Respond Professionally
Engage with all reviews, even the negative ones. Thank clients for positive feedback and address concerns in a respectful, HIPAA-compliant manner. This demonstrates professionalism and attentiveness.
Example response to a positive review:
"Thank you for the kind words — we’re glad we could help you through your case!"
Step 4: Feature Reviews Strategically
Don’t just collect reviews — use them. Showcase testimonials on your homepage, service pages, and legal profile listings. This creates social proof where it matters most. Video testimonials can add extra impact.
Step 5: Stay Compliant
Follow your state bar’s rules about advertising and client communication. Avoid revealing any private case details or incentivizing reviews in exchange for discounts or gifts.
Step 6: Automate the Process
Use client relationship management (CRM) tools that send automatic review requests and reminders. Services like Clio Grow or Lawmatics can streamline this workflow for your firm.
Bonus Tip: Use Reviews to Improve Your Practice
Feedback isn’t just for marketing. Use it to identify areas where you can improve your communication, billing transparency, or overall client experience. Reviews offer free insights into how clients perceive your brand.
Conclusion
Client reviews are more than digital thank-you notes — they’re strategic tools that can grow your law practice. By making reviews easy, engaging, and integrated into your marketing, you’ll set your firm apart in a competitive space.